English Schools Foundation in Mainland China Case Study

English Schools Foundation in Mainland China - Case Study Example e feasibility and profitability of establishing an English Schools Foundation (ESF) school in Mainland China especially in the emerging cities in Mainland China. China is now a super power. It is the country with the largest population in the world. Due to her advance in the industrial field, Chinese products are today flooding the markets in every part of the globe. To catch foreign markets, a knowledge of English is essential. The present standard of English is very low. The people now desperately want to study foreign languages because proficiency in them is a must if they want to retain their leadership and sell their products in other countries. The simplest and most natural solution is to start international schools. English Schools Foundation ('ESF' the abbreviation will continue to be used in the text) is one of the renowned international schools in Hong Kong. ESF is the largest international school in Hong Kong operating 19 schools at different locations including kindergartens, primary, secondary and one for Special Needs. The target markets are the native English-speaking children and also non-English speaking children who are unable to go to a local educational system due to lack of Chinese language ability. All ESF schools are subsidized by the Hong Kong government and operate independently with a Head Office - ESF Centre which oversee all ESF schools and governed by the Education & Manpower Bureau of the Hong Kong government. Within the last three years, ESF had opened two new private independent schools in Hong Kong which are run privately by ESF without government subvention and the governance of the Hong Kong Government. (www.xinhuanet.com, 2008) On the other hand, there is a huge contrasted phenomenon in the emerging cities like Shanghai,...The simplest and most natural solution is to start international schools. English Schools Foundation ('ESF' the abbreviation will continue to be used in the text) is one of the renowned international schools in Hong Kong. ESF is the largest international school in Hong Kong operating 19 schools at different locations including kindergartens, primary, secondary and one for Special Needs. The target markets are the native English-speaking children and also non-English speaking children who are unable to go to a local educational system due to lack of Chinese language ability. All ESF schools are subsidized by the Hong Kong government and operate independently with a Head Office - ESF Centre which oversee all ESF schools and governed by the Education & Manpower Bureau of the Hong Kong government. Within the last three years, ESF had opened two new private independent schools in Hong Kong which are run privately by ESF without government subvention and the governance of the Hong Kong Government. (www.xinhuanet.com, 2008) On the other hand, there is a huge contrasted phenomenon in the emerging cities like Shanghai, Beijing and some other cities that consist of a booming group of middle-class Chinese, expatriates, local Chinese, etc.