E-marketing Communications Plan for IBB Assignment

E-marketing Communications Plan for IBB - Assignment Example Hence, if we work through this new channel, it can make our work far faster and better than it used to be. Many Companies have moved away from big advertising expenditures that used to be a huge part of their marketing programs and have instead poured money into less expensive PR/Social Media programs. This digital media enabled the long-term partnership with consumers and also provided cost-effective solutions. Companies switching to new media are the latest trend and respond to the need of the market since most consumers prefer online channels these days. Indeed, online media are gaining popularity and consumers easily trust them. Today, content is created, consumed, commented on, collaborated over and circulated at an ever-accelerating pace through the social media, search engines, and digital content. Companies have to move quickly to identify, learn from and engage in conversations that are related to their brands. They need to communicate using channels preferred by an increasi ngly selective audience. So, it has been decided to launch a full flash digital marketing campaign using different mediums. I will closely work with digital marketing agencies to ensure media relations campaigns dovetail with blogger relations and other social media PR strategies, as well as wider marketing and communications initiatives. We work â€Å"with our clients to identify and track the most influential and relevant industry analysts and work out strategies for engaging with them. â€Å" (http://triercompany.com/services/analyst-relations/) For a new website launch, we will work for reputation management strategies, as well as communications services that meet our goals and objectives. We will take the time to understand our unique culture and challenges, which will help us come up with marketing strategies that will give us ultimate success. We will get the services of those agencies which specialize in helping clients build corporate visibility through high-profile media relations. We will also engage several crisis management experts, experienced in handling communications around a wide range of issues. During a campaign, the nationwide network of highly experienced social media mavens will target both consumers and influences. The services that we will explore include research, a brand category identification, message composition, ID maintenance, campaign development, execution and reporting. Methodology Since the world economy is influenced by globalization processes, the total business environment has dramatically changed of late. Competition is no more limited to a single market place, it has also expanded internationally. The technological advancement today creates competitive advantages in every industry and sector. Importantly, digital marketing is on boom and many businesses are shifting their budget to this new form of marketing. Before working on any report, it is vitally important to do a research. In particular, researchers have to ens ure they understand the topic right, and then they need to gather data and craft it in a fine report, which should be understandable in the context of its target market. In other words, researchers carry out a research and transform the facts that they have obtained in a sequence, so that readers can easily understand the idea and the situation described in the report.